Instead of just talking about overfishing and its toll on the environment, Woolworths' Fishing for the Future initiative enables us to do our bit, too.

With its Fishing for the Future programme, Woolworths guarantees that all fish and seafood bought at any of its stores is responsibly sourced.

This makes making the right choice easy. Woolworths is committed to ensuring that all their fish and seafood is responsibly sourced. Their packaging has been clearly labeled so that you can trust that the fish you are buying is what they say it is.

As part of Woolworths' Fishing for the Future initiative, they have partnered with MSC (Marine Stewardship Council) and SASSI (Southern African Sustainable Seafood initiative) so you can enjoy fish today, and tomorrow.

According to Woolworths’ Food Technologist Michael Basson (pictured right), the company has strict guidelines for procuring both farmed and wild-caught species.

“We do not allow any seafood or fish procurement unless we have all the relevant sustainability information we require from the fisheries,” explains Michael.

“If ever we are unsure about a purchasing decision, we have access to industry experts and take guidance from the SASSI seafood list.”

Added good news for shoppers is that Woolworths has partnered with the Marine Stewardship Council (MSC) and now offers the widest MSC-certified range in South Africa.

“The MSC ecolabel on our products assures customers that the product comes from well-managed fisheries in terms of their impact on the environment, by-catch and stock status,” says Michael. “If the product carries the MSC ecolabel, there are no sustainability concerns that the customer needs to worry about.”