By March 2012, half of all Woolworths products containing egg will be made, and labelled, 'made with free range eggs'. This switch will continue until every Woolworths product that's made with egg is made with free range eggs.
This initiative comes largely as a result of Woolworths commitment to free range. One of their main egg suppliers has invested R20 million in a new facility to produce liquid egg (egg which has been removed from the shell, filtered, pasteurised, chilled and packed) from free range eggs.
But the good news doesn't stop there for consumers. Woolworths has said that this switch to free range will not affect the price of these products.
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Woolworths Managing Director of Foods, Zyda Rylands, explains, “as part of our Good Business Journey, Woolworths has long been committed to free range farming. We started selling free range eggs in 2000 and in 2004 we became the first South African retailer to only sell whole free range eggs in cartons. It has always been our intention to change to free range eggs as ingredients. Many of our customers feel the same way we do about free range, and we promised them that we would do this.”
Woolworths began using liquid free range in some products some time ago, but converting to liquid free range egg has not been a quick process as the supply is very limted. They new from the start that this would be a journey, but it is one that all of the suppliers are prepared to make.
Look out for more and more Woolworths products with the 'made with free range egg' sticker soon!
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