The Good Food Journey is the name we’ve given to our ongoing quest to offer food that’s better for you, better for the environment and better for the people who produce it.

Good food not only tastes good – it is good. That’s why we minimise the use of pesticides on our crops and don’t feed animal by-products to our chickens.

It’s why we prefer not to add artificial flavours, colours or preservatives, why we’ve reduced the amount of salt and sugar in our food, why we’ve removed tartrazine and other azo-dyes from our food, and why our Ayrshire dairy products are free of the artificial growth hormone rBST.

It’s also why we you more organic and free range choices as well as reduced fat alternatives, and why ours is the only yoghurt range in South Africa that’s free of added preservatives and made with HOWARU™ probiotic cultures.

Our promise to offer you good food is also why we choose not only the best varieties of fruit and vegetables, but also the best farms to grow them.

Why we specially select our meat and poultry, and trim them so you don’t pay for what you don’t use.

Why we insist that our cold chain is never broken, so our fresh food stays fresher longer.

And why we only work with farmers and other suppliers who, like us, believe that ‘good enough’ is never, ever good enough.

While our quest to bring you good food is never ending, yours is easier – just head to your favourite Woolies store!